Why Asico Photo?


We believe photography is an essential visual art form to engage individuals and shape attitudes, initiate collaborative conversations and challenge prevailing thoughts about our environment and communities.


Images that give us pause, make us smile, or bring a tear, are disarming. They prompt us to rethink our values, confront our prejudices and connect with people in circumstances different from our own. This is the triumph of photography, and it’s at play every time we release our shutter.

Meet the Founder

Joy Asico-Smith

As principal and founder, Joy Asico-Smith defines success as her ability to listen, interpret, and collaborate with her clients. Known for intertwining vivid colors, clean lines and bold lighting, Joy takes every experience as an opportunity for growth and utilizing forward-thinking technical knowledge to produce high-end art.

When Joy isn’t providing top-notch service and photos for her clients around the globe, she is hiking, exploring the DC food scene or cooking dinner at home with her husband, Tom.

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Iceland Horses Travel Photography

Creating powerful imagery

for brands.

From our photography roots we have evolved into a creative agency that harnesses the power of story across multiple mediums to effect change with positive cultural impact. We blend strategy, creative, technical innovation and production into a wonderfully effective and agile business, cutting out the noise and utilizing a spectrum of tools to give you better results for your investment.


Since 2012 our team has injected hard work, passion, care and humor into everything we do to ensure we deliver a premium service, one that’s transparent and drives excellent results for our clients while always caring for people and place.

Iceland Whale Travel Photography
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